To reseal or not to reseal that is the question. In our world today everything is fast pace. Time becomes a major issue and we try to cram everything into a few moments. However, when it comes to our food at home, with our fast paced lifestyle we tend to forget that foods freshness doesn’t last forever. Whether it is freezer burn or unsightly mold, if you don’t eat it someone or thing will.
How can we stop this from happening you might ask? Well, with that we have some good news and some not so good news. The bad news here is that mold or freezer burn is pretty much inevitable if you forget about your food items. Good news, you can definitely slow down the process with sealable packaging. Lets face it, sometimes you just want 2 or 3 biscuits for dinner and the rest some how ends up going bad in your refrigerator freezer because you forgot all about them.
Consumers who consistently indicate that they are crunched for time and looking for convenience have certainly gotten their wish in recent years, as manufacturers have introduced easy-to-open, re-sealable packages for an array of products. Everything from baby wipes to Beer Nuts(TM) now comes in re-closable convenience-driven packaging, and dairy foods are no exception. Re-sealable packaging is not a new feature, but it is only in the past few years that food companies have taken advantage of this technology in such large numbers, fueled by consumer demand for convenience and time savings.
Many companies are noticing the positive effects of recloseable items. Not only does this make the product more consumer friendly but it in turns help to issue a scene of security because of the protective bearer around the seal.
For businesses, the benefits are many. Saving on labor costs, whether it is being able to reassign employees to other tasks, speed and most importantly customer satisfaction ensuring return customers to the brand.
Every business wants to be different and wants to sell, one major distinction that is becoming highly popular is packaging. They see packaging as a marketing tool, and each retailer wants different packaging to reinforce its market position. Not only that but many view packaging as a weapon, and they often ask for packaging that is exclusive to them. Packagers respond with a range of solutions, from structural innovation in secondary packaging to graphic solutions on primary containers. At the end of the day the thing that makes money is capturing clients, ensuring that they are happy with the product and continues to return for not just that one item but an array of items that your company may or may not create in the future.
As a business person, you may ask yourself, why would I want to place my items in a recloseable/ resealable package? Simple:
•Keep your Brand top of mind
•Value added features grow sales
•Portability and Containment
•Protection and Freshness
•Easy to store and reduces waste
In our environment today, to have a sustainable project that is eco-friendly appeals to a large portion of all buyers. Because our environment and ecosystem is becoming a very hot topic many consumers began switching to businesses whom support their environmental agenda and care. A lot of consumers use the notion that they “don’t care how much you know until they know how much you care”. Producing and environmentally friendly item that reduces waste, and protects your items for storage and longer freshness state is great all around.
Georgia Silver is a technical writer on Resealable Packaging for Seal Strip.
